story
From music to marketing: a journey between art, method and technology
Today I help entrepreneurs and managers simplify marketing by building clear, integrated and measurable systems.
To get here I've crossed very different worlds — and I understood, along the way, that the difference isn't made by talent or technology, but by the ability to make them speak the same language.
Where it all began
It may sound strange, but my story in marketing begins with music.
I grew up in a family of artists, immersed in instruments, sheet music and concerts.
Since I was young I've played guitar on stage and, in doing so, I learned two lessons that would guide me forever: that creativity, without method, disperses and that discipline is the engine that transforms inspiration into results. That balance between instinct and structure became the common thread of my life. And it was music itself that pushed me, one day, towards a new discovery.
The encounter with communication
Following my father into a studio, I found myself in an unusual place: half rehearsal room, half graphic design lab. On a screen I saw a poster being born from an idea — lines, colors, words coming to life. In that instant I understood that communication could move people as much as music, and I decided to learn to master that language too.
From there I began to study self-taught, to tinker with the first graphic software, to explore web development and create communication projects. Without realizing it, I was already training my eye — and my mind — as a marketer.
The thirst to understand "the why" behind things
Soon I realized that doing wasn't enough for me. I wanted to understand why certain images work, why a message moves or convinces, why some ideas stay and others vanish.
So I chose to study marketing and communication with academic rigor, exploring everything that explains how people think, feel and decide. From semiotics to cognitive psychology, from management to sociology: each piece helped me build a deeper and more complete vision.
Because creativity, if not supported by awareness, remains just an aesthetic gesture. I wanted to understand its logic — to transform it into method.
The reality of marketing: where theory and practice meet (and often clash)
When I entered the corporate world as Marketing Manager, I realized that theory alone was no longer enough.
Perfect strategies on paper got stuck as soon as they met the reality of teams. Agencies didn't dialogue with IT, and technology always ended up at the bottom of priorities, as if it didn't really belong to marketing.
In that context, my technical side — the curious tinkerer — naturally became the protagonist again. I delegated, of course, but I wanted to understand how things worked in detail: how they're configured, how they connect, how they're optimized. Not to do everything myself, but to consciously direct those who had to do it.
It was then that I understood something: marketing doesn't need more tools, but someone who knows how to put order, integrate and transform complexity into concrete results.
And I also understood that my multipotential nature — that curiosity that has always pushed me to explore music, communication and technology — was the key to my way of working: connecting what usually remains separate.
The turning point
After years in the company, I felt the need to build a different way of doing marketing.
I wanted an approach that united the strategic vision of those who know theory with the operational competence of those who know how to organize, build and analyze.
That's how I chose to become a full stack marketing consultant: a figure capable of designing the vision and building the system, of uniting the strategic clarity of marketing with the technical precision of engineering, of connecting theory and practice, ideas and infrastructure.
Depending on the projects, I can work firsthand or coordinate a team of specialists, creating a single coherent workflow without friction.
Today I accompany entrepreneurs and managers in creating clear, solid and independent marketing ecosystems, where every piece is in the right place — from branding to CRM, from social to automations.
The meaning of all this
Every time I start a new project, I get the same feeling I have when I play: giving shape to something that didn't exist before.
Strategies, systems and people to make dialogue like notes of the same chord, to create real value.
I believe that marketing is not a sum of tools, but an act of awareness. It means choosing, not accumulating. It means removing noise, clarifying priorities and putting every element in the right place.
For me being a full stack consultant is not just a profession: it's the most natural way to unite what I've always been — a creative with method, a strategist with hands in the code, a person who builds systems that really work.
Want to understand what we can achieve together?
Contact me now